During this past AWS re:Invent, Amazon CEO Andy Jassy shared valuable lessons learned from Amazon’s own experience developing nearly 1,000 generative AI applications across the company. Drawing from this extensive scale of AI deployment, Jassy offered three key observations that have shaped Amazon’s approach to enterprise AI implementation.

As Andy emphasized, a broad and deep range of models provided by Amazon empowers customers to choose the precise capabilities that best serve their unique needs. By closely monitoring both customer needs and technological advancements, AWS regularly expands our curated selection of models to include promising new models alongside established industry favorites. This ongoing expansion of high-performing and differentiated model offerings helps customers stay at the forefront of AI innovation.

This leads us to Chinese AI startup DeepSeek. DeepSeek launched DeepSeek-V3 on December 2024 and subsequently released DeepSeek-R1, DeepSeek-R1-Zero with 671 billion parameters, and DeepSeek-R1-Distill models ranging from 1.5–70 billion parameters on January 20, 2025. They added their vision-based Janus-Pro-7B model on January 27, 2025. The models are publicly available and are reportedly 90-95% more affordable and cost-effective than comparable models. Per Deepseek, their model stands out for its reasoning capabilities, achieved through innovative training techniques such as reinforcement learning.